Bryan Melmed

Bryan Melmed is a seasoned professional in the field of brand and consumer insights, currently serving as the Head of Brand and Consumer Insights at VDX.tv since October 2019. With a strong background in leveraging AI and advanced analytics for market research, Bryan has transformed traditional analytics approaches to enhance understanding of consumer behavior. Previously, Bryan founded kaibito OÜ, a marketing consultancy aiding European brands in connecting with North American consumers, and held various senior roles at Exponential, where Bryan managed teams to explore the relationship between advertising and consumer preferences. Bryan's earlier experience includes positions at Sizmek, Brightband Consulting, and Analysis Group, underpinned by an MBA in Marketing from Columbia Business School and a Master's degree in Quantitative Methods from Columbia University.