Kathryn Fell

Director of Creative Strategy at Exponential Interactive

Kathryn Fell is an accomplished professional with extensive experience in creative strategy and account management, currently serving as the Director of Creative Strategy at VDX.tv since September 2018. In this role, Kathryn oversees key accounts, contributes to organizational meetings, mentors team members, and leads client workshops, leveraging in-depth knowledge of engineering and product strategy. Prior positions include Senior Creative Strategist and Creative Strategy Manager, where Kathryn developed and implemented bold creative ideas for client campaigns, managed daily operations across North America, and facilitated strategic discussions with clients and senior leadership. Before VDX.tv, Kathryn gained valuable skills in media buying at GroupM and account coordination at Team One, enhancing client relationships and managing marketing efforts. Kathryn holds a Bachelor's degree in Broadcast and Digital Journalism from the University of Southern California.

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