Dan Piche is an accomplished marketing professional with extensive experience in digital communications and e-commerce. Currently serving as the Manager of Marketing Automation and Customer Communications at Export Development Canada since September 2021, Dan leads a team focused on developing and executing digital strategies for customer engagement throughout the exporting journey. Prior to EDC, Dan held key positions at the Royal Canadian Mint, including eCommerce Manager and Sr. Marketing Manager, where responsibilities encompassed web strategy development, digital channel management, and optimization of online sales processes. Dan's career also includes roles at the National Capital Commission, Targetfuel, Sitebrand, and Shout Research, demonstrating a strong background in web analytics, e-commerce optimization, and innovative marketing solutions. Dan holds a Bachelor of Arts in History from Queen's University and further education from St. Lawrence College.
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