Peter Adamson

Peter Adamson currently serves as the Senior Web Analytics Manager at Export Development Canada, where responsibilities include developing and deploying analytical frameworks to enhance marketing programs. Previously, Peter worked as a Digital Analytics Implementation Specialist at Napkyn Inc., focusing on ensuring data quality and accuracy in analytics tools. Before that, Peter was a Digital Developer at Banfield for over a decade, collaborating with client services to address client needs in digital marketing. Peter holds a degree in Multimedia Productions, Digital Communications and Design from Confederation College.