Peter Adamson currently serves as the Senior Web Analytics Manager at Export Development Canada, where responsibilities include developing and deploying analytical frameworks to enhance marketing programs. Previously, Peter worked as a Digital Analytics Implementation Specialist at Napkyn Inc., focusing on ensuring data quality and accuracy in analytics tools. Before that, Peter was a Digital Developer at Banfield for over a decade, collaborating with client services to address client needs in digital marketing. Peter holds a degree in Multimedia Productions, Digital Communications and Design from Confederation College.
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