Rob L. is a seasoned business development professional with extensive experience in various industries, currently serving as the Mid-Market Business Initiative Lead at Export Development Canada since April 2013. In this role, Rob acts as a connector between corporate strategy and frontline execution, ensuring that field perspectives inform initiative design and implementation. Previous positions include Commercial Account Director and Interim Lead Commercial Account Director at Export Development Canada, focusing on strategic planning, client relationship management, and cross-functional collaboration. Prior to that, Rob held multiple roles at HSBC Bank Canada, specializing in international commercial banking with a particular interest in Film Finance. Rob holds a Bachelor of Commerce degree in Finance and Marketing from the University of Northern British Columbia, obtained between 2001 and 2005.
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