EXPRE was set up to redefine the process of online presence creation and move away from the need for traditional web development, focusing on creativity, content, distribution and amplification.Over the recent years, trends like responsive design, bootstrap, mobile first and many others, resulted in creation of a certain website standard, withprimary differentiator being the quality and quantity of content being created. Effectively, a lot of websites are beginning to look alike.This coupled with an expediential growth in developer demand and cost, puts a huge emphasis on the creation of the medium, rather than its merit.

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