Sam Watkinson

Senior Director, GTM Architecture

Sam Watkinson is a seasoned marketing operations professional with extensive experience in driving efficiency and strategic alignment within organizations. Currently serving as the Senior Director of GTM Architecture at ExtensisHR since April 2025, Sam has held pivotal roles at various companies including LeanScale, VTS, BambooHR, Influitive, Turbonomic, VMTurbo, and TOSS C3. Demonstrated expertise includes managing technology stacks, leading teams, and implementing automated systems to enhance lead conversion and marketing analytics. Sam holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of New Hampshire and has participated in academic experiences at Corvinus University of Budapest.

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