We act with an owner’s mindset, taking accountability for our decisions and their impact on the business.

We operate with fairness, transparency, and a strong commitment to the highest ethical standards.

We pursue excellence through thoughtful evaluation and disciplined execution, delivering consistently high operational standards.

We work as one team, valuing partnership and shared responsibility to achieve our goals.

eXtra is one of the leading consumer electronics and home appliance retailers in the Middle East, offering a wide selection of globally recognized brands across televisions, audio systems, computers, mobile devices, IT solutions, home appliances, and personal care products.

The company operates 51 stores across 28 cities in Saudi Arabia, reaching approximately 90% of the Kingdom’s population, in addition to a growing regional presence with six stores in Bahrain and Oman. eXtra continues to pursue expansion opportunities to further strengthen its regional footprint.

eXtra differentiates itself through a comprehensive portfolio of after-sales services and value-added solutions, designed to enhance the overall customer experience and extend product lifetime. Its integrated supply chain and logistics capabilities enable high-quality delivery, installation, and service standards at scale.

Since launching its eCommerce platform in 2011, eXtra has built a seamless omnichannel shopping experience, allowing customers to shop anytime, anywhere, supported by a broad range of flexible payment options.

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