Amr Ibrahim is a senior marketing executive with nearly two decades of experience leading growth, brand evolution, and customer-centric transformation across large-scale retail and diversified businesses. He currently serves as Head of Marketing at United Electronics Company (eXtra), where he oversees the company’s marketing direction across brand, digital, loyalty, and customer intelligence.
At eXtra, Amr has been a key contributor to enterprise growth, positioning marketing as a commercial driver that supports revenue expansion, customer value, and long-term scale. He has played a central role in advancing data-led decision-making, strengthening brand consistency across channels, and supporting strategic expansion initiatives.
Known for his strategic clarity and disciplined execution, Amr partners closely with executive leadership to align marketing priorities with business objectives. His leadership focuses on building scalable capabilities, high-performing teams, and sustainable growth models that deliver measurable impact.
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