Hani Saif

Hani Saif is a seasoned technology leader with extensive experience in the retail sector, currently serving as Chief Information Officer at EXtra (United Electronics Co.) since July 2003. In this role, Hani Saif is responsible for driving technology and digital transformation initiatives to enhance operational efficiency, competitiveness, and customer satisfaction for the leading electronics retailer in Saudi Arabia, recognized for generating over one billion US dollars in revenue. Previous positions include IT Director and IT Manager at EXtra, where contributions included automating functional departments and implementing cutting-edge technology solutions. Prior experience also encompasses IT Manager at EUROMARCHE and System Consultant at IBM Saudi Arabia. Hani Saif holds a B.Sc in Engineering of Electronics & Computer Technology from the Arab Academy for Science, Technology and Maritime Transport and completed a CIO Leadership program at Saïd Business School, University of Oxford.