Iman ElNashar is a seasoned professional in digital commerce and innovation, currently serving as the Director of Digital, Regional at eXtra (United Electronics Co.) since May 2022. As the Founder of Product Guys since October 2018, Iman has established a reputation for driving digital transformation. Previous roles include Head of Digital & Innovation Labs and Head of Digital Products at B.TECH from June 2019 to February 2022, as well as a decade-long tenure at Vodafone, where Iman held various leadership positions in product ownership and business analysis. Iman holds an MBA in Marketing from The American University in Cairo and a Bachelor's degree in Computer & Information Sciences from Ain Shams University. Additional educational credentials include a course from Harvard Business School Online in 2021.
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