Founded in 1995, Extra UK is a leading distributor of quality cycling products and is proud to represent a number of the world's market-leading brands on an exclusive basis; supplying cycle retailers throughout the UK and Ireland. Over the past 26 years our highly motivated team whose aims are to make the brands we represent readily available to enthusiasts in all localities and to provide the backup and technical support that market-leading brands deserve.  Our carefully curated portfolio of over 30 exclusive brands includes Brooks, Crankbrothers, Fizik, Ergon, Pirelli, Jagwire and of course Topeak, to name but a few.

Extra UK

Will Fripp

This department oversees the sales operations and strategies to enhance revenue and client relationships.

Sales Management

This department oversees the development and implementation of brand strategies to enhance brand identity and market presence.

Brand Management

This department oversees the strategic direction and operational management of the organization.

Extra UK

Org chart

Teams

Sales Management

Brand Management

Executive Management

Offices