Alfredo Martinez is an experienced Lead UI/UX Designer, Web Developer, and Website Administrator with a notable background in creating innovative digital solutions for high-profile clients. Since January 2020, Alfredo has been with GUATEQUE, designing a promotional campaign website for Pepsi in partnership with UEFA Champions League and OXXO, integrating advanced features like image recognition and OCR. Alfredo's previous experience includes leading UI/UX projects at Local.Agencia for clients such as Nike and Citibanamex and serving as a multimedia teacher at Instituto Nacional de Bellas Artes-INBA. Additionally, Alfredo has held teaching positions at Universidad de Las Américas and CENTRO de diseño, cine y televisión while working as a project manager and developer for Iyary Developers. Currently, Alfredo is a UX Consultant at EY and continues to lead web design projects for Este País. Alfredo holds degrees in Visual Arts from INBA and User Experience from The Interaction Design Foundation.
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