Cecilia Robinson is a distinguished entrepreneur currently serving as the Founder and Co-CEO of Tend Health, which has rapidly become one of New Zealand's largest primary healthcare providers since its founding in 2020. In 2024, Cecilia received the title of Innovator of the Year at the New Zealander of the Year awards, recognizing significant contributions to healthcare innovation. Previously, Cecilia co-founded My Food Bag, where as Co-CEO, Cecilia led the company to a $150 million turnover before stepping down in 2018; Cecilia later returned to the board in 2022. Additionally, Cecilia founded Au Pair Link, which became the largest au pair agency in New Zealand and was acquired in 2014. Cecilia also holds directorship positions at Pie Funds and chairs the EY Entrepreneur of the Year awards.
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