• EY

Cherie Phua

Business Strategy & Operations

Cherie Phua is a versatile design professional currently working at EY wavespace as a Business Strategy & Operations specialist, and also as an Experience Designer. Cherie has previously held roles as a UX Designer at GovTech Singapore, where the design of AI features for the core teaching platform was a key focus. With experience in brand and growth marketing at companies like Ethlas, Shopee, and Mind Cafe, Cherie has successfully enhanced brand visibility and user engagement across various platforms. Cherie earned a Bachelor of Arts in Industrial Design from the National University of Singapore, further solidifying their design expertise.

Location

Singapore, Singapore

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