Craig James is an experienced sales and operations executive with a passion for people leadership. They served as the Director of Sales and Operations at BCLC from 2015 to 2022, following various roles within the organization, including Senior Provincial Sales Manager and Regional Sales Manager. Prior to BCLC, they were the Regional Sales Director and Unit Sales Manager at The Pepsi Bottling Group Ltd. Currently, Craig is a Senior Manager in Business Consulting at EY, having held this position since 2022. They also completed the Business Leadership Program at UBC Sauder School of Business and earned a Bachelor of Arts in Sociology/Business from Western University.
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