Daniela Labra

Daniela Labra is a Business Transformation Manager at EY, holding a Master in Digital Marketing from IE University and an Ingeniero Comercial degree from Universidad de Chile. With over 13 years of experience in E-Commerce, Marketing, and Business Transformation consulting, Daniela has worked for multinational companies, managing marketing budgets and analyzing key performance indicators. Previously, Daniela has held significant roles at LAN Airlines, LATAM Airlines, and Cencosud S.A., where they specialized in performance marketing and brand management. Additionally, Daniela served as a Digital Marketing professor at Universidad del Desarrollo.