David Primrose

David Primrose is currently the Asia Pacific CX Leader at EY, where they drive the implementation of client relationship and experience strategies across the region. With a marketing and market research background, David has amassed over 23 years of experience in the UK and 8 years in Australia. Previously, they held various roles including Director at George Street Research Ltd and Senior Consultant at Russell Ferguson Marketing. David's educational credentials include a Master's degree from the University of Aberdeen and a Diploma in Leadership and Management from the Institute of Leadership and Management.