Jaydene B

Jaydene B is a seasoned marketing professional with over five years of experience in the B2B industry, currently serving as Digital Marketing Manager at EY, where responsibilities include leading digital marketing campaigns and engaging diverse stakeholders across Africa. Previous positions include Social Media Specialist and Marketing Associate at EY and Endeavor South Africa respectively, focusing on content and channel management, brand positioning, and stakeholder engagement. Earlier experience includes roles as a Copywriter & Social Media Content Manager at FLOMEDIA.SA and Frontliner at SpecSavers South Africa. Jaydene holds a Bachelor of Arts in Media, Communications and Culture and a Bachelor of Arts with Honors in Corporate Communications from Nelson Mandela Metropolitan University, along with a course in AI, Business & the Future of Work from Lund University.