Laurence Buchanan is the Global Leader of EY Studio+, focusing on helping clients re-imagine growth through human-centered design and technology across various industries. They have a wealth of experience, having served in leadership roles at SAP, Logica, and Capgemini, where they specialized in CRM and digital transformation. Laurence earned a master's degree in Modern History from the University of Oxford and has been recognized as an authority in Customer Experience and Digital Transformation. Currently, they lead EY Studio+ and continue to shape strategies that enhance customer engagement and innovation.
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