Misha Rakheja is an experienced professional in social media management and content creation, currently serving as Assistant Director - Global Social Media at EY since December 2023. Previously, Misha was the Head of Social Media at the Miss Universe Organization from February 2020 to September 2023, achieving a 64% increase in follower growth on Instagram and managing the brand's presence across six social channels with over 26 million followers. Misha's freelance work from December 2017 to February 2020 involved managing social media accounts for various clients, creating visually appealing content to enhance brand presence. Misha has also held roles such as Social Media Manager for Miss Universe Org, Multimedia Producer at The Post Athens, and various internships that contributed to strong foundational skills in journalism and video production. Misha earned a Bachelor of Science in Journalism with a focus on Broadcast Journalism from Ohio University.