Niina Afflecht

Niina Afflecht is currently the Nordic Head of PR & Communications at EY, where they lead the media relations team and advise top management on communications strategies. With over 15 years of experience in various communications roles, Niina has previously held positions at OP Financial Group as Director of Communications, Nokia as Head of Media Relations, and Elisa in multiple managerial roles. Niina's expertise spans PR, crisis communications, and brand management, emphasizing a proactive approach to problem-solving and project management. They hold a Master of Science in Marketing from Helsingin kauppakorkeakoulu.