Patricia B.

Patricia B. is a seasoned professional in brand, marketing, and communications with extensive experience in both the public and private sectors. Currently serving as a Senior Associate at EY since May 2024, Patricia specializes in integrated communication strategies. Prior to this role, Patricia was with Promperú from July 2018 to May 2024, focusing on creative advertising and the promotion of tourism and national brands. Patricia has also held various positions, including Associate at EY and Executive Producer at Canica Films, where strategic communication and project oversight were key responsibilities. Early career roles included production assistance at América Televisión. Patricia holds a degree from Pontificia Universidad Católica del Perú and is pursuing a diploma in Corporate Communication and Sustainability at Universidad de Piura. Additionally, Patricia completed a diploma in Marketing at ESAN Graduate School Of Business.