Soomin Lee is a Manager at EY Consulting Korea, currently specializing in technology transformation. With over six years of experience in digital transformation and data-driven consulting, they have focused on the financial services and luxury retail sectors. Their past roles include Senior Consultant at KPMG Korea and Digital Marketing Consultant, where they led significant projects for brands like Chanel and Samsung Electronics. Soomin holds a Bachelor's degree in Communication and Media Studies from Kyung Hee University and has participated in study abroad programs in Digital Communication at the University of Leicester and Chinese Language at Shanghai Normal University.
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