Suhail Arif

Suhail Arif is a strategy and implementation consultant with over 13 years of cross-functional experience in government advisory, tourism promotion, handicrafts, and brand marketing. Currently serving as a Senior Marketing Consultant at EY, Suhail has previously held roles at PwC, the American University in the Emirates, and various marketing positions across industries. With notable projects including the World Bank–funded JTFRP Brand Strategy and contributions to Srinagar's inclusion in UNESCO’s Creative Cities Network, Suhail has demonstrated expertise in strategic communications and public sector transformation. Suhail also mentors startups, providing guidance on business strategy and branding, while leveraging a strong educational background with a Master’s degree in Marketing from The University of Huddersfield.