Theo Pu

Theo (Xiaochao) Pu is a Consulting Manager at EY, specializing in Enterprise Tech Strategy and transformation. With a Michigan Ross MBA and a postgraduate degree in AI for Leaders from The University of Texas at Austin, Theo has extensive experience in consulting as well as in consumer goods marketing and sales, accumulating nine years in various roles including Marketing Insights Consultant and Senior Consumer Insights Manager. Theo is adept at guiding organizations in digital transformation and product management through strategic thinking and collaboration.