William Appleby is an Executive Director at EY, where they focus on turning risk into opportunity. Previously, they served as a Partner at Ernst & Young LLP from 1995 to 2009, and as CFO at Symphonic Solutions Limited from 2011 to 2014, developing middleware technology for payment and customer acquisition. Appleby also worked as a Strategy Consultant at Redbox Mobile in 2014, advising clients like Vodafone and Tesco. They hold a 1st Class degree in Business Management from the University of Newcastle-upon-Tyne.
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