​Founded in Box Hill in 1989, Eye Trend is an independent optical company that has remained committed to serving the eye care and eyewear needs of the community. We have built upon established optometry and dispensing services, and extensive eyewear offering, evolving as a primary eye care provider.

With five stores across Melbourne, we are fully equipped to practice the full scope of optometry and are committed to providing outstanding eye care services with a major focus on ocular health. Our optometrists are friendly, professional and take the time to listen and inform patients regarding their eye condition following a thorough and personalised eye examination. We also provide specialised eye care services like those for dry eyes, high myopia, children’s vision and ocular disorders.

Combining premium eye care with beautifully crafted frames and quality lenses, our aim is to provide great service based on individual lifestyles and needs. With our lens edging and fitting laboratory in Melbourne, we also supply a complete in-house range of single vision and progressive lenses as well as lens edging and frame fitting of all frame and lens types.

Our stores are equipped with sophisticated technology, which enables us to perform highly advanced eye health testing. We strongly believe in co-management with our local GPs and specialists for the benefit of our patients and have developed a strong referral network as a result.

Our mission has been, and always will be, providing the utmost care for our customers.

Eye Trend

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