Michael Williams is a global sports executive with extensive experience in elite partnerships, commercial strategy, and fan engagement across European and North American sports. They are the Founder and CEO of NextEdge Sports, a global SaaS sports tech firm dedicated to enhancing digital ecosystems for sports stakeholders. Having held significant leadership roles in various organizations including Stats Perform, Nike, and Hudl, Michael has negotiated high-value partnerships and driven successful market strategies across multiple regions. Currently, they are also serving as Head of Sales Strategy at Eyeball Football Technologies and are pursuing a Bachelor of Arts in Business Administration and Political Science at Western University.
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