EYEBALLR: Intelligent Audience Measurement

Eyeballr is the benchmarking layer for sports audiences and sponsorship exposure.

VIEWERSHIP INTELLIGENCE: Know who's actually watching.
Total audience for every game of every season, at global, country, and US DMA level, across broadcast, streaming, and piracy. Sold standalone, by league or by combination.
- Every game, every market, every season. Granular, calibrated, defensible.
- Piracy included, not ignored. The signals other providers don't see, modelled into the picture.
- Dynamic, not static. Baselines shift week to week as transfers, form, and league position evolve.
- Comparable across leagues. F1, NBA, EPL on the same axes.
- From event to insight in days, not quarters.
- Use it your way: platform, whitelabel, or API.

EXPOSURE INTELLIGENCE: Know what your brand is actually worth on screen.
Computer-vision detection of sponsor visibility, joined to real audience data, converted into impressions and media value by market. Available as an add-on to Viewership Intelligence.
- Joined to real audience data, not generic CPMs.
- Evidence-based detection, no speculative additions.
- Market-by-market valuation, not global averages.
- Comparable across properties on a single methodology.

THE BENCHMARK LAYER, WITH DEPTH ON DEMAND
Start with the benchmark. Commission deeper engagements on a specific league, team, or sponsor portfolio when a client need requires it. One platform, one methodology, two levels of depth.


Eyeballr AI

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