Shipra Seth has extensive experience in the fashion and merchandise planning industry, beginning with a Bachelor's degree in Apparel Production from the National Institute of Fashion Technology Delhi (2015-2019). Shipra co-founded OOJ- The Guiding Illuminance from August 2016 to May 2021, and subsequently held roles as a Buyer and Merchandiser at BESTSELLER and PUMA Group before serving as a Merchandise Planner at Landmark Group until September 2023. Currently, Shipra is a Senior Merchandise Planner at eyewa. Prior internships include deep insights into denim manufacturing at Arvind Limited and a summer internship at Dress Masters Apparel Pvt Ltd, focusing on production processes and vendor dynamics.
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