CB RISE EYEWEAR Co. is a Tel Aviv-based importer and brand builder specializing in premium eyewear for the Israeli market. We develop and grow world-class brands through exclusive distribution, strategic partnerships, and deep expertise across lifestyle, performance, watersports, and tactical protection.

Our strength lies in covering the full spectrum of advanced eyewear solutions — from premium polarized sunglasses and cutting-edge photochromic lenses to ballistic-grade protective eyewear for defense, law enforcement, and special forces. We also bring innovative Swiss-designed reading eyewear that combines precision, portability, and everyday functionality.

Our portfolio includes WILEY X, a global leader in ballistic and protective eyewear trusted by military units and security professionals; REVO, featuring NASA-based polarized lens technology for unmatched clarity and glare reduction; LiP Sunglasses, engineered for extreme watersports with advanced ZEISS lenses, floating frames, and performance-driven design; READ ON, Swiss-designed modular reading eyewear; and ARENA Eyewear, luxury Italian-crafted sunglasses combining design excellence with technical innovation.

Beyond distribution, we work closely with special forces units, Olympic athletes, and brand ambassadors, ensuring our products are tested and validated at the highest levels of performance and real-world use.

Through nationwide sales coverage, retail partnerships, ecommerce growth, digital marketing, and in-store brand building, we create strong market presence and long-term brand success in Israel.

In the Israeli market, CB RISE EYEWEAR operates under the marketing and distribution company Optics Israel, through its digital platform: www.optics.co.il

Where Optical Precision Meets Real-World Performance.

EYEWEAR & OPTICS

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