Alison Pike

Alison Pike is an experienced sales professional with a strong background in the hospitality industry. Currently serving as the Head of UK Sales at F1® Arcade since May 2024 and as a Mentor with Otolo since July 2023, Alison focuses on advancing the careers of hospitality professionals. Previous roles include Head of Business Development at Red Engine Team, Group Head of Sales at Goodman Restaurants, and various sales and events management positions at Gusto Italian, Mitchells & Butlers PLC, ROCKET RESTAURANTS LIMITED, Nordic Bar, The Adam & Eve, and Morton-Scott Pub Company. Alison has developed a comprehensive skill set within sales and business development through these diverse positions. Educational background includes attendance at Broomfield Secondary School and Fortismere.