Rob Farrell

Rob Farrell is a seasoned executive in the technology and sales sectors, currently serving as General Manager and Managing Partner at F12.net, one of Canada's largest IT companies, since October 2023. Prior to this role, Rob held various leadership positions, including Vice President of Sales & Marketing at SmartPrint Inc. from March 2012 to September 2023, where the focus was on managed print services. Rob also served as President at StrateGrowth Partners, supporting technology companies with customized sales processes, and held key roles at Xerox, BlueCat Networks, and LaserNetworks Inc., among others. Educational credentials include a Business Administration degree with a Marketing major from Durham College.