Isabelli Matos

Isabelli Matos is a Senior Marketing Performance Analyst at F360 since September 2023, specializing in managing campaigns across Google Ads, Meta, LinkedIn, and TikTok Ads, as well as optimizing CPC, CPA, and ROAS. Prior experience includes roles as a Growth Analyst and Marketing Performance Analyst at Gama Academy, where responsibilities encompassed planning, executing, and managing various paid media campaigns, data analysis, and A/B testing. Additionally, Isabelli worked as a Media Performance Analyst at W3.Care, a Marketing Analyst at ConferenciaCorp, and in social media management at DKMA Tecnologia e Marketing. Early career experience includes an internship in Marketing at Vanessa Quintiliano Jóias and a position as a Young Apprentice at TAM. Isabelli holds a degree in Advertising and Propaganda from Universidade Guarulhos, obtained between 2014 and 2017.