Rory McCall

Rory McCall is an accomplished fitness professional and entrepreneur with extensive experience in coaching, training, and brand development. As the founder of LO-KI London since October 2022, Rory has cultivated a creative brand that encompasses clothing design, campaign direction, and social media management. Currently serving as a trainer at 1Rebel UK and a coach at KXU and F45, Rory has honed skills in delivering high-energy group classes that integrate strength and conditioning. Rory's modeling career with W Model Management includes collaborations with leading brands like Men’s Health, Reebok, and Burberry. Previous roles in business development and education further complement an impressive background, which is grounded in a Bachelor of Science degree in Physical Geography from the University of Leeds.