Fadia Ayad is a Senior Sales Director for the UAE and Gulf, currently leading sales and marketing strategies for F5 solutions. They have over two decades of experience in the Middle East and Africa, with a proven history of building successful sales organizations and exceeding revenue targets across various sectors, including public, oil and gas, and e-commerce. Prior to their current role, Fadia held key positions at companies such as Dell Technologies, ASBIS, and Acer, where they drove significant sales growth and established new business divisions. Fadia is trilingual, fluent in Arabic, English, and French, and is recognized for their collaborative work ethic and strong leadership skills.
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