FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Its flagship product, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond - to more than one million members - each season. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service offering on-demand wellness videos, daily lifestyle content, the FabFitFun online Community and year-round exclusive sales and shopping experiences.

Consumer

Internet

FabFitFun

Co-CEOs

Julian Van Erlach is the Senior Vice President of Global Supply Chain, Fulfillment, and Logistics at [FabFitFun](/org/fabfitfun). Julian has over fifteen years of experience in the retail industry, overseeing supply chain, sourcing, logistics, planning, merchandising operations, IT, BI, and engineering.

Prior to joining [FabFitFun](/org/fabfitfun), Julian was the Senior Vice President of Global Supply Chain, Distribution, Logistics, Inventory Management, and Allocation at Vitamin World from August 2016 to August 2019. Julian was responsible for leading the company's supply chain operations and overseeing the distribution, logistics, inventory management, and allocation departments.

Before Vitamin World, Julian was the Senior Vice President/COO at Discover Books from August 2013 to August 2016. At Discover Books, they were responsible for leading the company's supply chain, sourcing, logistics, planning, merchandising operations, IT, BI, and engineering departments.

From November 2011 to October 2012, Julian was the Vice President of Global Supply Chain Network Operations and Strategy at Harbor Freight Tools. Julian was responsible for leading Harbor Freight's Global Supply Chain including import logistics, 3 million SQF distribution operations, domestic logistics, engineering, analytics, maintenance, and customs compliance.

From November 2008 to November 2011 Julian was the Vice President of Inventory Management Planning and Allocation at [RadioShack](/org/radioshack). In this role they oversaw space planning, pricing and inventory control for [RadioShack](/org/radioshack)'s nationwide store fleet.

From September 2006 to November 2008 Julian was the Group Vice President of Planning, Allocation and Inventory Control for Gabes. Julian was responsible for leading Gabes' planning and allocation team as well as managing inventory control and field merchandising for over 500 stores nationwide.

From November 2004 to September 2006 Julian was the Group Vice President of Distribution/Fulfillment and Logistics at Musicland Group Inc. In this role they oversaw Musicland's distribution and fulfillment operations as well as the company's logistics department. Julian also managed inventory levels for over 1,000 stores nationwide.

Julian Van Erlach has a MBA from New York University in Finance and International Business. Julian also has a BS/BA from [Penn State University](/org/penn-state) in Pre Medicine-Psychology. Julian is certified from [Villanova University](/org/villanova-university) in Black Belt, Lean Six Sigma.

Julian Van Erlach reports to Michael Broukhim, Co-Founder & Co-CEO. They are on a team with Katie Echevarria Rosen Kitchens - Editor in Chief & Co-Founder, David Hembree - VP, Engineering, and Khelan Bhatt - VP, Engineering.

Julian Van Erlach

Christopher Lipp is the current General Counsel at [FabFitFun](/org/fabfitfun). Prior to this, they held positions as Head of Legal for Fuhu, General Counsel for Tribune Publishing Company, and General Counsel for The San Diego Union Tribune. Christopher has also served as Sr. Vice President, General Counsel and Corporate Secretary for Intermix Media. Lipp has extensive experience in the legal field, particularly in post-acquisition transition and integration matters.

Christopher Lipp graduated from [Georgetown University](/org/georgetown-university) with a Bachelor of Arts, cum laude, in Government. Christopher then attended USC Gould School of Law and earned their Juris Doctor.

They are on a team with JR Curley - VP, Creative, Content & Brand Marketing, David Hembree - VP, Engineering, and Khelan Bhatt - VP, Engineering. Christopher Lipp reports to Michael Broukhim, Co-Founder & Co-CEO.

Christopher Lipp

Lucy Liu is the VP of Product at [FabFitFun](/org/fabfitfun). Lucy previously worked as a Senior Analyst for Mobile Gaming at [The Walt Disney Company](/org/disney) from 2013 to 2015, and before that they were an Investment Banking Analyst for J.P. Morgan's Tech Media & Telecom Group from 2011 to 2013.

Some of their most notable transactions include being a Joint Advisor on [Cisco](/org/cisco)'s $5bn acquisition of NDS, being the Sole Advisor to Trilogy on the sale of its regional mobile business, Voila, to Digicel Haiti, and being the Lead-Left Bookrunner on [Neustar](/org/neustar)'s $300mm Senior Notes Offering.

Lucy Liu received their B.S. in Finance from NYU Stern School of Business. Lucy also attended East China Normal University and Monte Vista High School.

Lucy Liu reports to Michael Broukhim, Co-Founder & Co-CEO. Some of their coworkers include Khelan Bhatt - VP, Engineering, Heather Craig - VP, Ecommerce & Buying, and JR Curley - VP, Creative, Content & Brand Marketing.

Lucy Liu

Khelan Bhatt is the current VP of Engineering at [FabFitFun](/org/fabfitfun). Prior to this, Khelan served as the Deputy CISO & Sr. Director of InfoSec at Gap Inc., Global Director of Cloud Security at [Anheuser-Busch InBev](/org/ab-inbev), and Director of Product Management at [Rescale](/org/rescale). Khelan's career began as a Systems Engineer at Kaspersky Lab, followed by a role as Network Operations Manager at United Villages Networks (acquired by Oxigen Services), and IT Manager at Lutz Sales (acquired by Trelleborg AB). In 2013, Khelan founded and served as CEO of Ruyala until it was acquired in 2014.

Khelan Bhatt has a Bachelor of Science in Mathematics and Computer Science from [Northeastern Illinois University](/org/northeastern-illinois-university). They also have a Master of Science in Computer Science from the [Illinois Institute of Technology](/org/illinois-institute-of-technology). Khelan Bhatt is currently pursuing a Master of Business Administration from the University of Chicago Booth School of Business. Khelan Bhatt is certified from (ISC)² in CISSP.

Khelan Bhatt reports to Michael Broukhim, Co-Founder & Co-CEO. They work with JR Curley - VP, Creative, Content & Brand Marketing, Christopher Lipp - General Counsel, and Michelle Kim - VP, Communications.

Khelan Bhatt

David Hembree is currently the VP, Engineering at [FabFitFun](/org/fabfitfun). Prior to this, they were the Senior Director of Engineering, Backend at [Dollar Shave Club](/org/dollar-shave-club) from February 2016 to May 2021. Before that, they were the Lead Software Engineer at [NationBuilder](/org/nationbuilder) from September 2014 to February 2016. From October 2012 to September 2014, they were the Technical Project Manager at Fullscreen, Inc. And finally, from May 2007 to October 2012, they were a Systems Engineer at [Cox Communications](/org/cox-communications).

David Hembree has an MBA from the Georgia Institute of Technology and a BS in Electrical & Computer Engineering from the same school. David also attended the A. W. Dreyfoos School of the Arts.

They are on a team with Katie Echevarria Rosen Kitchens - Editor in Chief & Co-Founder, Khelan Bhatt - VP, Engineering, and Becky Watson - SVP, Global Sourcing & Compliance and Senior Director, Sourcing & Quality. David Hembree reports to Michael Broukhim, Co-Founder & Co-CEO.

David Hembree

Co-founder of [FabFitFun](/org/fabfitfun), Katie Rosen Kitchens has led its evolution as a female-focused media brand, from writing about great lifestyle products to getting them into people’s hands. Since launching the [FabFitFun](/org/fabfitfun) lifestyle box 2013, Rosen Kitchens has shifted her energy toward curating fresh and exciting brands for [FabFitFun](/org/fabfitfun) members and overseeing all brand partnerships and product development.

Building on this to place the brand at the intersection of content, community and commerce, Rosen Kitchens has spearheaded [FabFitFun](/org/fabfitfun)’s evolution into one of most-loved membership services that spans beauty, fashion fitness, home, tech and more. As editor in chief, Rosen Kitchens continues to oversee all of [FabFitFun](/org/fabfitfun)’s content including it’s quarterly lifestyle magazine, video, online and social posts, and spearheads [FabFitFun](/org/fabfitfun)’s charity initiatives.

After earning English and Sociology degrees from [George Washington University](/org/gwu), Rosen Kitchens joined the fashion, beauty, and nightlife guide Scheckys.com as its L.A. editor. She has written for an eclectic variety of magazines, newspapers and websites including the [Los Angeles Times](/org/los-angeles-times), Art and Living, Women’s Life, Dining Out, Pasadena Mag, LA Splash, and Venice News. In-between blogs and articles, Rosen Kitchens has worked in TV production on several shows including It’s Always Sunny in Philadelphia and Jackass, and has also had a few of her own plays produced.

On any given day Rosen Kitchens is testing out protein bars, experimenting with exfoliators, swinging kettlebells, seeking out sex secrets, hailing high/low styles, interviewing fit-lebrities, examining fast & slow food, investigating mood boosters, working out at work, cycling, and more, all to find the best in beauty, fashion, fitness, nutrition and wellness for her [FabFitFun](/org/fabfitfun) subscribers.

When Rosen Kitchens is not at [FabFitFun](/org/fabfitfun), she can be found hiking, experimenting in the kitchen, and spending time with her husband Daniel and their daughters, Summer and Sienna.

Katie Echevarria Rosen Kitchens

Michael Broukhim

Daniel received his JD from the University of California, Los Angeles and his BA from the University of California, Berkeley where he majored in political science, founded a fraternity, and taught a course on Larry David’s Curb Your Enthusiasm. Daniel has worked for an import/export fabric manufacturer, a hedge fund, the [U.S. Department of Commerce](/org/u-s-department-of-commerce), and a start‐up incubator. He currently leads Business Development for Charlie. In this role, Daniel has played an integral part in the development of Totspot.com, including a collaborative effort to raise funds for Generation Rescue, a nonprofit devoted to helping children with autism.

Daniel Broukhim

Caitlin Logan is the VP, Customer Experience at [FabFitFun](/org/fabfitfun). Caitlin has previous experience working as a Manager, Client Services at [The Honest Company](/org/the-honest-company) and as Customer Relations & Service at Della Terra Restaurant. Caitlin has also worked with the Veterans Memorial Association where they were responsible for Accounting, Payroll, & Facilities.

Caitlin Logan started their educational career at the [University of Oregon](/org/university-of-oregon), where they earned a Bachelor of Science in Business Administration, Marketing, and Art Caitlin'story. Caitlin then attended CIMBA, where they studied College of Business.

Some of their coworkers include Lucy Liu - VP, Product, Katie Echevarria Rosen Kitchens - Editor in Chief & Co-Founder, and Julian Van Erlach - SVP, Global Supply Chain, Fulfillment & Logistics. Their manager is Michael Broukhim, Co-Founder & Co-CEO.

FabFitFun

Org chart

Teams

Leadership Team

CEO and Executive Team

Founding Team

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