Alicia Dewolfe

Alicia deWolfe is an accomplished retail professional with extensive experience in managing and launching retail operations. Currently serving as the Director of Retail for Europe at Fabletics since June 2016, Alicia has successfully led the establishment of the brand's first European brick-and-mortar locations in Berlin and London. Previous roles at Fabletics include Director of Retail Activations, where Alicia spearheaded significant partnerships and pop-up shops, and Sr. Manager of Retail Partnerships, focusing on visual merchandising and team training. Earlier in their career, Alicia held positions at Curves as a Circuit Instructor/Nutritionist and at Abercrombie & Fitch as an International Store Manager in Sweden, where Alicia played a critical role in opening the brand's first stores. Alicia holds a Bachelor of Applied Science in Human Nutrition from Southern Utah University and furthered language studies with a focus on Swedish.