James Wallace is a Digital Marketing Manager with over twelve years of experience specializing in e-commerce strategy and execution. Currently serving as the Senior Manager of Shoppable Media at Tinuiti, James leads a team of digital marketing specialists, optimizing campaign performance and developing training programs. Previously, James held various roles, including Director of Datafeed Management at Wpromote and Senior Datafeed Manager at Feedonomics, where they focused on enhancing digital strategies and client relationships. James holds a Bachelor of Arts in Psychology from California State University-San Marcos and a Master’s in Human Behavior from the University of Southern California.
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