Lorenzo Pretti

Lorenzo Pretti is an accomplished marketing and e-commerce professional with extensive experience in strategic leadership and digital transformation. Currently serving as the Director of Marketing Strategy at Facile.it since November 2021, Lorenzo previously held the position of Director of E-commerce at Rinascente, where responsibilities included leading digital transformation and overseeing the online store's commercial strategy. Prior experience at Zalando involved roles such as General Manager of Southern Europe and Head of Commercial Planning and Strategy, with a strong focus on market strategy and P&L ownership. Earlier career roles included Buying Manager at Unifarm S.p.A. and Sales Agent at Fort Dodge Animal Health. Lorenzo holds a Master's degree in Economics from Università di Trento and a Master's in European Business from ESCP Business School.