Factor Bikes
Alexandra H. currently serves as the Assistant Marketing Manager at Factor Bikes, where responsibilities include developing and executing marketing strategies in collaboration with executive leadership and enhancing brand visibility through media partnerships. As the Founder and Freelance Event Manager at Hong Bao Agency, Alexandra has managed music festival productions and served as an APAC Sales & Brand Manager at QUOC, overseeing distribution for multiple countries. Previous roles include Communications & Creative Content Production Manager at 360.one, Community & PR Manager at The MeatStick, and Location Manager at the Hive Worldwide Ltd, showcasing a strong background in event management and marketing across diverse industries. Alexandra holds a Master’s Degree in Communication and Media Studies from EFAP and extensive educational qualifications from various institutions.
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Factor Bikes
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Factor Bikes began in 2007 as a leading design and engineering firm and offshoot of bf1systems working for cutting-edge brands like Ferrari, Aston Martin, Lamborghini, Maserati and many F1, Moto GP, and WRC teams. Factor’s first carbon bike emerged in 2009. The ground-breaking FACTOR001 was years ahead of its time in terms of performance, technological advancement, and aesthetics and set the precedent and DNA for all future Factor Bikes: challenge the status quo and push the limits of what’s possible. Today Factor Bikes owns and operates its own carbon production facility and is the only premium bike brand in the world overseeing and controlling every step of carbon bike production, from concept to final assembly. Proof of Factor Bikes’ performance and heritage is demonstrated by UCI World Tour professional cycling team Israel Start-up Nation and the UCI women’s continental professional cycling team, Parkhotel Valkenburg.