David Millar

David Millar is the Brand Director at Factor Bikes, where they oversee brand identity, strategy, and image. A former professional racing cyclist, Millar became the only British rider to wear all leaders’ jerseys at the Tour de France and achieved numerous accolades, including stage victories in all Grand Tours and multiple British national championships. After retiring from competitive cycling in 2014, they transitioned to commentary for British TV and coaching for the GB cycling team. Millar is also the founder of CHPT3, a creative lab for the cycling industry, and has authored two books and collaborated on films related to cycling.