Factor Bikes
Jay Gundzik has a wealth of experience in the creative industry, holding various leadership roles such as Creative Director, Co-Founder, and Executive Creative Director in companies like TAXI, RYU Apparel Inc, and Factor Bikes. With a background in Graphic Design from George Brown College, Jay has successfully led teams in building brands and creating innovative marketing strategies. Jay's most recent role as Creative Director at Factor Bikes showcases their expertise in the field.
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Factor Bikes
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Factor Bikes began in 2007 as a leading design and engineering firm and offshoot of bf1systems working for cutting-edge brands like Ferrari, Aston Martin, Lamborghini, Maserati and many F1, Moto GP, and WRC teams. Factor’s first carbon bike emerged in 2009. The ground-breaking FACTOR001 was years ahead of its time in terms of performance, technological advancement, and aesthetics and set the precedent and DNA for all future Factor Bikes: challenge the status quo and push the limits of what’s possible. Today Factor Bikes owns and operates its own carbon production facility and is the only premium bike brand in the world overseeing and controlling every step of carbon bike production, from concept to final assembly. Proof of Factor Bikes’ performance and heritage is demonstrated by UCI World Tour professional cycling team Israel Start-up Nation and the UCI women’s continental professional cycling team, Parkhotel Valkenburg.