Factor Bikes began in 2007 as a leading design and engineering firm and offshoot of bf1systems working for cutting-edge brands like Ferrari, Aston Martin, Lamborghini, Maserati and many F1, Moto GP, and WRC teams. Factor’s first carbon bike emerged in 2009. The ground-breaking FACTOR001 was years ahead of its time in terms of performance, technological advancement, and aesthetics and set the precedent and DNA for all future Factor Bikes: challenge the status quo and push the limits of what’s possible. Today Factor Bikes owns and operates its own carbon production facility and is the only premium bike brand in the world overseeing and controlling every step of carbon bike production, from concept to final assembly. Proof of Factor Bikes’ performance and heritage is demonstrated by UCI World Tour professional cycling team Israel Start-up Nation and the UCI women’s continental professional cycling team, Parkhotel Valkenburg.

Automotive

Manufacturing

Factor Bikes

Factor Bikes' headquarters in Norfolk, United Kingdom

This department focuses on developing and managing brand strategies and creative initiatives to enhance market presence.

Brand and Creative

The Ecommerce and Digital Marketing team at Factor Bikes is responsible for driving online sales and enhancing the brand's digital presence. By developing and executing innovative marketing strategies, managing the DTC ecommerce platform, and optimizing customer engagement, the team aims to elevate the Factor Bikes brand and connect with cycling enthusiasts around the globe. Their efforts ensure that Factor Bikes remains at the forefront of the digital marketplace, leveraging cutting-edge technology and data-driven insights to deliver an exceptional customer experience.

Ecommerce and Digital Marketing

This department oversees sales strategies, manages regional sales operations, and drives revenue growth.

Sales Management

This department manages the coordination and support between athletes and various operational functions.

Athlete Operations

This department oversees the design, development, and maintenance of software and technical systems.

Engineering

This department defines and drives the overall vision and strategy of the organization.

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Other teams

Ecommerce and Digital Marketing

Sales Management

Athlete Operations

Engineering

Executive Leadership