Jim Battista

Co-founder & Principal at Factor4

Jim Battista is a seasoned professional with extensive experience in the fintech and payments industry, currently serving as Managing Partner at MAPP Advisors since 2015, where the firm specializes in M&A advisory for small-to-medium sized payments companies. Battista co-founded Factor4, LLC, also in 2015, which provides leading gift card and loyalty program solutions and partners with various organizations in the payments space. Previously, Battista held roles such as CEO at Lo70s, a programmatic agency, and Chairman at Streamline Business Services, focusing on M&A advisory and business development. Battista's early career included founding goEmerchant.com and ProfitPoint, Inc., where significant contributions to internet commerce and loyalty programs were made. Battista holds a Bachelor of Science in Accounting from Drexel University.

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Las Vegas, United States

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Factor4

Factor4's Gift Card Programs and Loyalty Programs are designed to generate revenue via our vertically integrated technology platform that makes processing gift card and loyalty transactions easy and profitable. Factor4's programs are powered by our feature-rich API, RewardOS. Factor4's gift card and loyalty apps are available in FirstData's Clover ® App Market in the USA, UK & Ireland. We have a white label program enabling ISOs to have their own Clover apps. We boast integrations with top point-of-sale systems including Clover, Revel, Datacap, 3dcart, Click a Waiter, Positouch and iMobile3. Factor4 has free mobile apps enabling merchants to process gift and loyalty transactions via all Apple and Android devices. The apps can be white labeled for ISOs and merchants. Factor4 offers everything needed to run successful gift card and loyalty programs including plastic cards, E-gift cards, card holders, and marketing materials. We enable merchants to sell gift cards in-store, on-line, and to send gift cards via email and text. We offer gift card fulfillment services. Factor4 was formed by Jim Battista, Craig Davis, and Dan Battista to provide the best-in-class solution for gift card and loyalty programs. With over 11,000 customers and growing, Factor4 partners with Independent Sales Organizations (ISO), credit card processors, POS systems, e-commerce platforms, ISVs, CRMs, VARs, etc. to offer programs that generate revenue and reduce attrition. We don't own our own POS system or sell credit card processing so we never compete with our partners. The founders'​ expertise paired with Factor4's proprietary gift and loyalty software platform translate into the premier solution for merchants of all sizes. Our team of experienced gift and loyalty experts ensure that partners and merchants get top notch service and support. We promptly respond to all phone calls and emails. Contact us to learn how Factor4 can help your business grow.