Andreia Roberto

Andreia Roberto is a skilled marketing professional with extensive experience in lifecycle marketing and email automation. Currently serving as the Lifecycle Marketing Manager at Factorial since March 2023, Andreia focuses on developing targeted nurturing strategies and optimizing customer journeys. Previous roles include Email Marketing and Automation Consultant at Making Science, where Andreia enhanced email strategies, and Marketing Automation Functional Consultant at NATEEVO, emphasizing quality assurance and client collaboration. Andreia has also held positions such as Email Marketing Specialist & CRM at Avis Budget Group, managing customer journeys and social media strategies for Iberia. Early career experience includes roles in communication and marketing at companies like Mr. Wonderful and Reflecta S.A., and internships in journalism. Andreia holds a degree in Digital Marketing from ESIC Business & Marketing School and a bachelor's degree in Social Communication and New Media from Instituto Politécnico de Coimbra.