Matthew Atallah is a skilled sales professional currently serving as a District Sales Manager at Sun Gro Horticulture since September 2023. Prior to this role, Matthew worked at BAT from January 2019 to September 2023 as a Territory Manager, successfully managing over 400 customer accounts across multiple territories and achieving significant growth for the Vuse vaping brand. Matthew also held positions at BAT as Manager of Customer Activation and Territory Account Representative, focusing on strategic brand messaging and client relationships. Earlier experience includes serving as an Operations Officer at RBC and a Customer Service & Sales Agent at ALDO Group, alongside a foundational role in hospitality as a Waiter and Bartender at Le Crystal. Matthew holds a Bachelor of Commerce in Human Resources Management from Concordia University, completed in 2018.