Dirk Lueth

Dirk Lueth has a long and varied work experience. Dirk started in 2012 as Co-founder & CEO of Gbox by OnCircle, Inc., a turnkey solution for hosting, streaming, and monetization of digital media. Dirk then served as Advisor to the Founder & Editor-in-Chief of Fair Observer, a nonprofit media organization, and Lead Mentor for the German Silicon Valley Accelerator. In 2017, Dirk became Advisor to the Founders of TradeDuel, a stock market and cryptocurrency game, and Interim CFO / Advisor to the Founders / Corporate Development for CONTENTSERV, a company that enables retailers and brands to create rich and emotional product experiences for consumers. Dirk also served as Advisor Corporate & Business Development for Stashimi Inc., a company that uses artificial intelligence to help sports and entertainment brands to launch highly engaging and automated conversations with their fans. In 2016, Dirk became an Advisor Digital Transformation for hy - the Axel Springer ecosystem firm, a company that provides various services to large corporations and SMEs in the areas of digitalization, transformation, and innovation. In 2018, Dirk Co-founded and Co-CEO'd Uplandme, Inc. and in 2022, they Co-founded and became Chairperson of OMA3, an initiator and contributor to creating standards for the open metaverse, with the objective of moving from platform-centric to user-centric, user-owned Internet. Dirk also serves as an Advisor for PINSL.

Dirk Lueth has a Doctor of Philosophy (Ph.D.) in Economics from European Business School, a Master's Degree in Business Administration from Goethe University, and a Dipl-Kfm in Business Administration from Université Paris Dauphine - PSL.