Elle O'Connell

Elle O'Connell is currently the Manager of Complete Nutrition Strategy & Operations at fairlife, LLC, where they focus on delivering impactful insights for optimizing marketing strategies. Previously, they served as the Sr. Manager of Consumer & Shopper Insights at Circana and held various roles at The NPD Group, specializing in Global Analytics and Commercial Analytics. Elle has also gained experience at Wolverine, Meijer, and other brands, utilizing their expertise in market research and analytics across diverse industries. They hold a Master of Science in Market Research/Analytics and a Bachelor of Applied Science in Marketing from Michigan State University, along with studies in Global Marketing at Lehigh University in Belgium.